Beechwood

WHAT I DID
User Interviews, Site Map, Wireframes, Prototyping, Interaction Design

PROJECT TYPE
Website / Large Portfolio & Plant Library

AGENCY
Idea Lab Digital

VIEW PROJECT
Beta Site

Looking over the Google Analytics, I could see where users were entering and leaving the site. Turns out that more users were entering the site through the portfolio rather than going to the homepage first. The plant library was the second most visited page.

I addressed this by laying out the homepage so the portfolio was searchable from the slideshow.

In addition, I made the plant library more user friendly and designed it to be more of a visually appealing experience. Users can now navigate through quickly without leaving the page to see images of the plants they were considering.

What was created was a beautiful, visual website that was informative to potential clients, and an extensive tool for the sales force and architects working with clients.

What I learned

Research and discovery are important even on the smallest jobs. Doing one or two interviews and researching the Google Analytics can be extremely valuable in designing an experience that better serves the user.

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